The Royal Flying Doctor Service is Australia’s most reputable charity for fourth consecutive year

The Royal Flying Doctor Service has been named Australia’s most reputable charity for fourth consecutive year according to the AMR Charity Reputation Index.

The Charity Reputation Index surveys Australians to measure the overall reputation of the country’s 40 largest charities and ranks them accordingly using a scoring system. The measurement also includes a range of dimensions such as Service, Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management.

‘The Royal Flying Doctor Service was ranked 1st overall for the fourth year running. …. The Royal Flying Doctor Service also ranked highly across the individual dimensions measured (Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management) and was ranked in the top three on all the individual measurements’ said AMR’s Managing Director Oliver Freedman.

The Charity Reputation Index is produced each year by research consultants AMR, which also produces the annual Corporate Reputation Index, Country Reputation Index and City Reputation Index.

‘The Charity Reputation Index collates insights directly from consumers and does not rely on any information provided by the organisations being studied’ Mr Freedman said.